Prebid Mobile

Present in: 1 application 4 %

Native iOS and Android solutions to enable header bidding within a mobile app.

Header bidding is a response to the “waterfall” method, a fragmented and highly inefficient process for implementing programmatic advertising. Instead of offering impressions to one partner at a time, header bidding lets all partners bid simultaneously. With header bidding, publishers can also receive bids that may be unavailable through their primary ad server.

Detection rules

Code detection rule: org.prebid.mobile
Network detection rule: .prebid.org

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