GIPHY is now part of Facebook
GIPHY Analytics helps improve your users’ search results and keeps them coming back for more. GIPHY’s Action Register registers each time a user views, clicks, or sends a GIF or Sticker and plays an important role in helping GIPHY improve your user’s search results.
https://developers.giphy.com/docs/api/endpoint#action-register https://developers.giphy.com/docs/sdk/
com.giphy.sdk.analytics | com.giphy.sdk.tracking
api\.giphy\.com | pingback\.giphy\.com